Autor(en): | Köcher, Sören Wilcox, Keith |
Titel: | “I made it work”: how using a self-assembled product increases task performance |
Sprache (ISO): | en |
Zusammenfassung: | Although it is well established that consumers have an increased valuation for self-assembled products, less is known about how using such products influences objective consumption outcomes. Across three experiments, the current research demonstrates that consumers perform better on tasks when they use a product they have self-assembled—as opposed to an identical but ready-to-use product. We show that this effect results from an increase in self-efficacy and rule out possible alternative accounts (i.e., product efficacy beliefs, performance motivation, feelings of psychological ownership, and product liking). In addition, we demonstrate that the self-assembly effect emerges only when consumers actually use the self-assembled product, is robust when product assembly requires different amounts of time and effort, and is not merely the result of a question-behavior effect. Theoretical contributions and opportunities for future research are discussed. |
Schlagwörter: | Task performance Self-efficacy Product assembly |
Schlagwörter (RSWK): | Aufgabe Montage Selbstständigkeit Motivation |
URI: | http://hdl.handle.net/2003/41011 http://dx.doi.org/10.17877/DE290R-22860 |
Erscheinungsdatum: | 2021-06-14 |
Rechte (Link): | https://creativecommons.org/licenses/by/4.0/ |
Enthalten in den Sammlungen: | Lehrstuhl Marketing |
Dateien zu dieser Ressource:
Datei | Beschreibung | Größe | Format | |
---|---|---|---|---|
J Consum Psychol - 2021 - K cher - I Made It Work How Using a Self‐Assembled Product Increases Task Performance.pdf | 313.65 kB | Adobe PDF | Öffnen/Anzeigen |
Diese Ressource ist urheberrechtlich geschützt. |
Diese Ressource wurde unter folgender Copyright-Bestimmung veröffentlicht: Lizenz von Creative Commons