Hillbrecht, SebastianMeyer, Christian2022-10-042022-10-042022-092190-1767http://hdl.handle.net/2003/41087http://dx.doi.org/10.17877/DE290R-22934This paper is concerned with an optimization problem governed by the Kantorovich optimal transportation problem. This gives rise to a bilevel optimization problem, which can be reformulated as a mathematical problem with complementarity constraints in the space of regular Borel measures. Because of the non-smoothness induced by the complementarity relations, problems of this type are frequently regularized. Here we apply a quadratic regularization of the Kantorovich problem. As the title indicates, this is the first part in a series of three papers. It addresses the existence of optimal solutions to the bilevel Kantorovich problem and its quadratic regularization, whereas part II and III are dedicated to the convergence analysis for vanishing regularization.enoptimal transportquadratic regularizationbilevel optimizationKantorovich problem610Text