Kindermann, BastianSchmidt, Corinna Vera HedwigFengel, FlorianStrese, Steffen2026-02-042026-02-042024-08-21http://hdl.handle.net/2003/44726Firms keep struggling to realize the benefits of digital transformation processes. Research, therefore, proposes implementing a firm-wide organizational configuration with a digital orientation (DO) fostering digital innovation and transformation initiatives. However, exploration of DO remains somewhat constrained as existing measurement approaches are limited to secondary data. In this study, we develop a new scale to measure DO, specifically in survey-based research. Leveraging survey data from 1,488 top executives of German companies and drawing on the resource-based view, we empirically validate that our scale captures the performance-enhancing effects of DO.enJournal of business research; 185https://creativecommons.org/licenses/by/4.0/Digital orientationDigital transformationDigital business strategyFirm performanceEmpirical researchScale development330Article