Authors: Glowacki, Michal
Kuś, Michal
Title: From one transformation to another
Other Titles: Towards an understanding of challenges for media accountability online in Serbia
Language (ISO): en
Abstract: This report on innovations of media accountability and transparency in Serbia underlines the main tendencies related to the current discussions on the challenges for media in an era of social changes and technological development. On the basis of available literature and the interviews conducted with Serbian media experts, scholars and practitioners in Belgrade (December 2010) several trends have been observed. Hence, the paper deals with cultural, social and political context, the level of journalistic professionalization as well as the effectiveness and legitimacy of existing media accountability and transparency institutions. An in-depth analysis of the development of new media platforms and Internet users’ culture helps to define some of most significant examples of external and internal practices, strategies and cases maintaining media accountability and transparency in the online space. The research on the usage of social networks and blogs, as well as on practices fostering actor and production transparency as well as the level of media responsiveness underlines the current stage and future scenario of the evolution of system making Serbian media organizations accountable and transparent.
Subject Headings: Accountability
Social Media
Subject Headings (RSWK): Glaubwürdigkeit
Soziale Software
Issue Date: 2011-06-01
Rights: This study is part of a collection of country reports on media accountability practices on the Internet. You can find more reports and a general introduction to the methodology and concepts of the reports at: The research leading to these results has received funding from the European Union Seventh Framework Programme (FP7/2007-2013) under grant agreement n° 244147. The information in this document is the outcome of the EU project Media Accountability and Transparency in Europe (MediaAcT). The research reflects only the authors’ views and the European Union is not liable for any use that may be made of the information contained therein. The user thereof uses the information at their sole risk and liability.
Publisher: MediaAcT/Erich Brost Institute
Appears in Collections:MediaACT

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