Expanding the boundaries of digital orientation research: scale development and validation

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dc.contributor.authorKindermann, Bastian
dc.contributor.authorSchmidt, Corinna Vera Hedwig
dc.contributor.authorFengel, Florian
dc.contributor.authorStrese, Steffen
dc.date.accessioned2026-02-04T13:44:22Z
dc.date.available2026-02-04T13:44:22Z
dc.date.issued2024-08-21
dc.description.abstractFirms keep struggling to realize the benefits of digital transformation processes. Research, therefore, proposes implementing a firm-wide organizational configuration with a digital orientation (DO) fostering digital innovation and transformation initiatives. However, exploration of DO remains somewhat constrained as existing measurement approaches are limited to secondary data. In this study, we develop a new scale to measure DO, specifically in survey-based research. Leveraging survey data from 1,488 top executives of German companies and drawing on the resource-based view, we empirically validate that our scale captures the performance-enhancing effects of DO.en
dc.identifier.urihttp://hdl.handle.net/2003/44726
dc.language.isoen
dc.relation.ispartofseriesJournal of business research; 185
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectDigital orientationen
dc.subjectDigital transformationen
dc.subjectDigital business strategyen
dc.subjectFirm performanceen
dc.subjectEmpirical researchen
dc.subjectScale developmenten
dc.subject.ddc330
dc.titleExpanding the boundaries of digital orientation research: scale development and validationen
dc.typeText
dc.type.publicationtypeArticle
dcterms.accessRightsopen access
eldorado.dnb.deposittrue
eldorado.doi.registerfalse
eldorado.secondarypublicationtrue
eldorado.secondarypublication.primarycitationBastian Kindermann, Corinna Vera Hedwig Schmidt, Florian Fengel, Steffen Strese, Expanding the boundaries of digital orientation research: Scale development and validation, Journal of Business Research, Volume 185, 2024, 114895, https://doi.org/10.1016/j.jbusres.2024.114895
eldorado.secondarypublication.primaryidentifierhttps://doi.org/10.1016/j.jbusres.2024.114895

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