Modell eines ganzheitlichen CRM-Systems am Beispiel der Automobilindustrie

dc.contributor.advisor	Kuhn, Axel
dc.contributor.author	Kirchler, Markus
dc.contributor.referee	Künne, Bernd
dc.date.accepted	2009-07-03
dc.date.accessioned	2009-08-12T09:14:50Z
dc.date.available	2009-08-12T09:14:50Z
dc.date.issued	2009-08-12T09:14:50Z
dc.identifier.uri	http://hdl.handle.net/2003/26372
dc.identifier.uri	http://dx.doi.org/10.17877/DE290R-726
dc.identifier.urn	urn:nbn:de:hbz:290-2003/26372-6
dc.language.iso	de	de
dc.subject	CRM	de
dc.subject	Automobilindustrie	de
dc.subject	Customer Relationship Management	de
dc.subject	Kundenbeziehung	de
dc.subject	Kundendienst	de
dc.subject.ddc	330
dc.title	Modell eines ganzheitlichen CRM-Systems am Beispiel der Automobilindustrie	de
dc.type	Text	de
dc.type.publicationtype	doctoralThesis	de
dcterms.accessRights	open access

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