Consumer inattention, heuristic thinking and the role of energy labels

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dc.contributor.authorAndor, Mark
dc.contributor.authorGerster, Andreas
dc.contributor.authorSommer, Stephan
dc.date.accessioned2016-11-03T13:36:21Z
dc.date.available2016-11-03T13:36:21Z
dc.date.issued2016
dc.description.abstractEnergy labels have been introduced in many countries to increase consumers’ attention to energy use in purchase decisions of durables. In a discrete-choice experiment among about 5,000 households, we implement randomized information treatments to explore the effects of various kinds of energy labels on purchasing decisions. Our results show that adding annual operating cost information to the EU energy label promotes the choice of energy-efficient durables. In addition, we find that a majority of participants value efficiency classes beyond the economic value of the underlying energy use differences. Our results further indicate that displaying operating cost affects choices through two distinct channels: it increases the attention to operating cost and reduces the valuation of efficiency class differences.en
dc.identifier.urihttp://hdl.handle.net/2003/35309
dc.identifier.urihttp://dx.doi.org/10.17877/DE290R-17352
dc.language.isoende
dc.relation.ispartofseriesDiscussion Paper / SFB823;61, 2016en
dc.subjectenvironmental certificationen
dc.subjectenergyusing durablesen
dc.subjectenergy efficiencyen
dc.subjectdiscrete choice experimenten
dc.subject.ddc310
dc.subject.ddc330
dc.subject.ddc620
dc.titleConsumer inattention, heuristic thinking and the role of energy labelsen
dc.typeTextde
dc.type.publicationtypeworkingPaperde
dcterms.accessRightsopen access

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