Challenges at the intersection of social media and social innovation
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Date
2012
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Abstract
Inspired by recent critical social and economic developments – and their
most visible eruptions in the Arab world, Spain and Greece – which demonstrate
that there is a relatively low barrier of entrance for individuals and groups to adopt
social media for virtually any shared purpose, objective or cause, a “manifesto” has
been written by a group of transdisciplinary researchers, activists and practitioners
from the fields of ICT and social movements.
It promotes the possibility of using social media as a platform to effectively
support the processes of social innovation, overcoming its limitations of speed and
scale to become an alternative to currently established institutional mechanisms.
Such social innovations comprise all new strategies, concepts, ideas and
organizations that meet current social needs and strengthen civil society.
Further, the present paper proposes a framework for research into the elements
of socio-technical architectures capable of sustaining large scale social innovations
enabled by the availability of social media, considering the “paradigm shift of
communication” in a knowledge society and describing key challenges of social
innovation initiatives. In this context, the objective of the Manifesto on Social
Media for Social Innovation is to propose actions oriented to extract the best of
the potential synergies among those two concepts of social innovation and
social media.
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Keywords
social media, ICT, social innovation, knowledge society