Means of Communicating Innovations

Lösch, Andreas

Means of Communicating Innovations

dc.contributor.author	Lösch, Andreas	de
dc.date.accessioned	2010-02-24T11:54:33Z
dc.date.available	2010-02-24T11:54:33Z
dc.date.issued	2006-11	de
dc.description.abstract	Communications about the future potentials of current innovation processes of nanotechnology are often accompanied by visionary scenarios anticipating future applications of nanotechnological products. The analysis and evaluation of the mediality of such scenarios has for some time been an important research topic of both sociological expectation- and Leitbild-research as well as, more recently, the vision assessment of German technology assessment. However, problems arise in these research traditions when they analyze and evaluate the mediality of highlyfuturistic visions whose speculative contents correspond neither to current trends in nanotechnological research and product development nor clearly to strategies and interests of the actors of innovation processes. Based on a case study on the mediality of visionary images of nanomachines used in medical journals, popular science magazines, business press and daily and weekly newspapers, my article shows that highly-futuristic scenarios can by all means be analyzed and evaluated as means of communication which facilitate communication between scientific, economic and mass medial discourses about future potentials of nanotechnology. The use of these futuristic and visionary scenarios for communicating nanotechnology s futures influences discourse-specific assessments of the innovative potentials of current nanotechnological product developments. To enable an analysisand evaluation of the mediality of highly-speculative visions which are not directly related to practical affairs, my article extends the theoretical and methodological instrument of the current vision assessment program. I suggest a systems-theoretical reorientation of vision assessment which is currently dominated by actor theoretical models.	en
dc.identifier.issn	1861-3675	de
dc.identifier.uri	http://hdl.handle.net/2003/26741
dc.identifier.uri	http://dx.doi.org/10.17877/DE290R-719
dc.language.iso	en	de
dc.publisher	Technische Universität Dortmund	de
dc.relation.ispartofseries	Science, Technology & Innovation Studies	en
dc.subject.ddc	300	de
dc.subject.ddc	330	de
dc.title	Means of Communicating Innovations	en
dc.title.alternative	A Case Study for the Analysis and Assessment of Nanotechnology s Futuristic Visions	en
dc.type	Text	de
dc.type.publicationtype	article	de
dcterms.accessRights	open access

Files

Original bundle

Now showing 1 - 1 of 1

Name:: loesch-241106.pdf
Size:: 647.58 KB
Format:: Adobe Portable Document Format

Download

Collections

Issue 2