Analytisches Customer Relationship Management

dc.contributor.advisor	Lackes, Richard
dc.contributor.author	Hiestermann, Dirk
dc.contributor.referee	Gössinger, Ralf
dc.date.accepted	2009-07-14
dc.date.accessioned	2009-07-28T09:25:48Z
dc.date.available	2009-07-28T09:25:48Z
dc.date.issued	2009-07-28T09:25:48Z
dc.identifier.uri	http://hdl.handle.net/2003/26267
dc.identifier.uri	http://dx.doi.org/10.17877/DE290R-727
dc.identifier.urn	urn:nbn:de:hbz:290-2003/26267-2
dc.language.iso	de	de
dc.subject	CRM	de
dc.subject	Business Intelligence	de
dc.subject	Data Warehouse	de
dc.subject	Data Mining	de
dc.subject.ddc	330
dc.subject.ddc	300
dc.subject.rswk	Kundenmanagement	de
dc.subject.rswk	Business Intelligence	de
dc.subject.rswk	Data-Warehouse-Konzept	de
dc.subject.rswk	Data Mining	de
dc.title	Analytisches Customer Relationship Management	de
dc.title.alternative	Konzeption und Realisierung auf Basis der Business-Intelligence-Instrumente Data Warehouse und Data-Mining	de
dc.type	Text	de
dc.type.publicationtype	doctoralThesis	de
dcterms.accessRights	open access

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