“I made it work”: how using a self-assembled product increases task performance

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dc.contributor.authorKöcher, Sören
dc.contributor.authorWilcox, Keith
dc.date.accessioned2022-07-28T12:29:04Z
dc.date.available2022-07-28T12:29:04Z
dc.date.issued2021-06-14
dc.description.abstractAlthough it is well established that consumers have an increased valuation for self-assembled products, less is known about how using such products influences objective consumption outcomes. Across three experiments, the current research demonstrates that consumers perform better on tasks when they use a product they have self-assembled—as opposed to an identical but ready-to-use product. We show that this effect results from an increase in self-efficacy and rule out possible alternative accounts (i.e., product efficacy beliefs, performance motivation, feelings of psychological ownership, and product liking). In addition, we demonstrate that the self-assembly effect emerges only when consumers actually use the self-assembled product, is robust when product assembly requires different amounts of time and effort, and is not merely the result of a question-behavior effect. Theoretical contributions and opportunities for future research are discussed.en
dc.identifier.urihttp://hdl.handle.net/2003/41011
dc.identifier.urihttp://dx.doi.org/10.17877/DE290R-22860
dc.language.isoende
dc.relation.ispartofseriesJournal of consumer psychology;32(3)
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectTask performanceen
dc.subjectSelf-efficacyen
dc.subjectProduct assemblyen
dc.subject.ddc330
dc.subject.rswkAufgabede
dc.subject.rswkMontagede
dc.subject.rswkSelbstständigkeitde
dc.subject.rswkMotivationde
dc.title“I made it work”: how using a self-assembled product increases task performanceen
dc.typeTextde
dc.type.publicationtypearticlede
dcterms.accessRightsopen access
eldorado.secondarypublicationtruede
eldorado.secondarypublication.primarycitationKöcher, S. and Wilcox, K. (2022) “I made it work”: how using a self-assembled product increases task performance. Journal of consumer psychology, 32(3), pp. 492-499. https://doi.org/10.1002/jcpy.1262en
eldorado.secondarypublication.primaryidentifierhttps://doi.org/10.1002/jcpy.1262de

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