Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Holzmüller, Hartmut H. | - |
dc.contributor.author | Terstiege, Meike | - |
dc.date.accessioned | 2016-07-13T05:59:34Z | - |
dc.date.available | 2016-07-13T05:59:34Z | - |
dc.date.issued | 2016 | - |
dc.identifier.uri | http://hdl.handle.net/2003/35136 | - |
dc.identifier.uri | http://dx.doi.org/10.17877/DE290R-17183 | - |
dc.language.iso | de | de |
dc.subject | Marketing | de |
dc.subject | Market driving | de |
dc.subject | Unternehmenserfolg | de |
dc.subject.ddc | 330 | - |
dc.title | Das Konzept Market Driving | de |
dc.title.alternative | Modell und Messung unternehmerischer Erfolgsfaktoren | de |
dc.type | Text | de |
dc.contributor.referee | Blut, Markus | - |
dc.date.accepted | 2016-06-10 | - |
dc.type.publicationtype | doctoralThesis | de |
dc.subject.rswk | Unternehmen / Marketingstrategie / Strategisches Management | de |
dcterms.accessRights | open access | - |
Appears in Collections: | Lehrstuhl Marketing |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Dissertation.pdf | DNB | 2.27 MB | Adobe PDF | View/Open |
Anh D Transkripte.pdf | DNB | 170.89 kB | Adobe PDF | View/Open |
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