Authors: Terstiege, Meike
Title: Das Konzept Market Driving
Other Titles: Modell und Messung unternehmerischer Erfolgsfaktoren
Language (ISO): de
Subject Headings: Marketing
Market driving
Unternehmenserfolg
Subject Headings (RSWK): Unternehmen / Marketingstrategie / Strategisches Management
URI: http://hdl.handle.net/2003/35136
http://dx.doi.org/10.17877/DE290R-17183
Issue Date: 2016
Appears in Collections:Lehrstuhl Marketing

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